Both Great Place to Work and Universum are Employer Branding and Referrals tools. This page compares pricing, deployment, and features side by side to help you decide which fits your team.
Great Place to Work provides employee surveys, benchmarking, and the famous Best Workplaces certification and lists.
Universum is a global employer branding agency and research firm that helps companies understand and improve their employer brand perception.
Closely matched with Great Place to Work on the attributes we track — see full table below.
| Feature |
G
Great Place to Work
Employer Branding and Referrals
|
U
Universum
Employer Branding and Referrals
|
|---|---|---|
| Scores (RecruitsAgent Score) | ||
| Support Score |
8.2/10
|
7.5/10
|
| Maintain Score |
8.8/10
|
7.1/10
|
| Platform Score |
8.7/10
|
8.4/10
|
| Key Specifications | ||
| Category | Employer Branding and Referrals | Employer Branding and Referrals |
| Best For | Enterprise | Enterprise |
| Pricing Model | Custom | Custom |
| Starting Price | Custom | Custom |
| Free Trial | No | No |
| AI Features | No | No |
| Deployment | cloud | cloud |
| Integrations & Coverage | ||
| Listed integrations | 2 listed: HRIS Integrations, Survey Tools | 2 listed: Analytics Platforms, Survey Tools |
| Integrations in common | Survey Tools | |
| Countries listed | 35 countries | 35 countries |
| Category-Specific Features | ||
| Certification | Yes | — |
| Competitive Benchmarking | — | Yes |
| EVP Development | — | Yes |
| Lists & Awards | Yes | — |
| Student Surveys | — | 1M+/year |
| Trust Index Survey | Yes | — |
| View Full Details | View Great Place to Work | View Universum |
It depends on your priorities. Great Place to Work stands out for: Great Place to Work has a higher RecruitsAgent Score (8.6/5).
Both are Employer Branding and Referrals tools. See the full comparison table below for pricing, deployment, and feature differences.
Both use custom pricing — check each vendor's site for current rates.